Yesterday, Cristiano Ronaldo announced the launch of his new mineral water brand URSU 9. A new investment from CR7 which complements its range of perfumes, shoes, underwear and sunglasses.

URSU 9 alkaline and antioxidant water is manufactured by Aguas Minerales de Ávila in the northwest of Madrid. This natural mineral water is positioned as a very alkaline water (ph 9).

The 1.5L bottle is sold at the price of €0.74 at El Corte Inglés.

A launch press conference was organized yesterday in Madrid in the presence of Cristiano Ronaldo. An investment which obviously echoes Euro 2020 when the Portuguese complained about having bottles of Coca-Cola in front of him .