Marketing strategies have evolved considerably with the use of technology, analytics, and social media, but nothing beats old-fashioned techniques like car branding. When it comes to promoting your business, nothing…

1970 was a turning point for Ford and the rest of Detroit after the horsepower wars hit an all-time high, with every carmaker putting out at least one big gun…

The first-generation Ford Mustang arrived in showrooms in 1964 with four different engines. The K-code 289-cubic-inch (4.7-liter) HiPo V8 was the most potent of the bunch at 271 horsepower. Ford did not…

Conceived as a direct response to GM sibling Pontiac’s 1964 GTO and based on the same A-body platform, the Gran Sport was Buick’s first foray into the realm of 1960s…

Introduced in early 1966 as the new “Leader of the Dodge Rebellion,” the Charger was unlike any other vehicle the company had previously offered. While it was based on the Coronet, it…

Chevrolet’s first midsize offering, the Chevelle arrived in late 1963 as a competitor for the Fairlane, which Ford downsized in 1962. And it quickly became one of Chevrolet’s best-selling nameplates. But like…

The golden muscle car era was a fabulous period for many reasons. Dealerships were packed with high-performance rigs, and Detroit was rolling out drag-ready factory cars like it was nobody’s business. They…

Introduced in 1966 as a somewhat late response to the pony car market created by the Ford Mustang and Plymouth Barracuda, the Chevrolet Camaro was an instant hit. The first-gen model sold…

Introduced in 1964 as a racing engine and offered in 1965 in road-going cars, the 426-cubic-inch (7.0-liter) HEMI is arguably one of the greatest mills of the golden muscle car era. But…